I Chose For Fight For My Dream - 766 Words

Sometimes our conditions in life might not be like what we had thought they will be and that is a time when we face a big decision in life to either cope up with the new condition and fight to fulfill our dreams or to just quit and maybe change our dreams instead of our conditions .As for me, I chose to fight for my dream. One of the best accomplishments of my life was earning my bachelor degree, despite the fact that I was living in Syria where war, bombs, and shells are a normal routine. Since I was a kid I was interested in Literature and being accepted in the English Language and Literature department at Damascus University was like a dream come true. Unfortunately, I had not expected that I was going to spend these 4 years in so much danger and face many challenges. It did not take but a year’s time in my studies to start realizing that studying with on and off electricity, postponing the exams because of the shells ,and not being many times able to just go out to univers ity or work was going to make completing those four years really hard. Although of my fear, I was determined to finish my bachelor and get the degree while at the same time I was also working as an executive secretary for a medical equipment company. Eventually with a lot of dedication and hard work I passed all of my courses in just 4 years (as I was supposed to) and earned the grade of Very Good. Now when I look back, I believe that this experience has made me a stronger person and it definitelyShow MoreRelatedThe Career I Chose to Be My Life776 Words   |  4 PagesThe Career I chose to be my Life Alejandro Fleitas Rivera ITT Technical Institute I am pursuing a career the Network System Administration field. I believe my life somehow guided me to this career because I always had a winning hand when it came to computers, I never attended a school to pursue my dream of being a computer technician while in Cuba because it takes a lot of money just to study the career is not guaranteed that upon graduation you u will find a decent job doing what you studiedRead MoreCinderella Man American Dream1175 Words   |  5 Pagesand believe the one reason that it will.† Unknown. This quote from an unknown author perfectly addresses what I believe a critical step for attaining the American Dream is. To focus on the reasons someone cannot achieve something will only lead to disaster, but when someone takes the one reason why they can succeed, they do. There is no better representation of this and the American Dream than the movie Cinderella Man. It shows that no matter how bad things are, no matter how many reasons there areRead More Sheila Priestley s `` Sheila Mant `` And The Boy Must Decide Between The Bass And Sheila1044 Words   |  5 PagesI read the short story, â€Å"Sheila Mant† by W.D Wetherell. In this story a boy falls in love with a girl†¦ not any girl but with Sheila Mant. All summer long he tries to show off to his â€Å"dream† girl. One day he had the guts to ask her out on a date. He wants to take her to a concert on a canoe but Sheila dislikes anything to do with fishing. As the boy was paddling across river he heard a sound that was very familiar. It was a bass, but not any kind of bass. The boy described it as the biggest bass heRead MoreMy Life Experience At Georgia Southern University980 Words   |  4 Pagesperson has their own personal reasoning for wanting to be accepted. So what is my story? I could tell you that I am a current sophomore at Georgia Southern University with a 3.98 GPA who is currently involved in The 100 Collegiate Women of America and Phi Eta Sigma Honor Society. These things however do not set me apart from other applicants, but there are two things that do: my life experiences and my motivation. My life experiences are not as extravagant as going on a jungle safari or studyingRead MoreThe Concept Of Intersectionality, What Can You Share About Their Identity?1281 Words   |  6 PagesDescribe the person; based on the concept of intersectionality, what can you share about their identity? For my ethnography paper I interviewed a 30 year old female who emigrated from Mexico to escape the violence of her father. She was born in a rural area of Sinaloa secluded in the mountains where you see cartels go to war just stepping out of your door could get you killed. During the interview you mentioned that when she was growing her father joined the cartel to make sure that no harm cameRead MoreThe Duchess Of Malfi And William Shakespeare s A Midsummer Night s Dream1035 Words   |  5 PagesJohn Webster’s The Duchess of Malfi and William Shakespeare’s A Midsummer Night’s Dream women react to authority in significantly different ways. The authors focus both on women showing acceptance to power and women who shy away from it. In the plays, the Duchess and Hermia defy the abuse of power, while Helena and Cariola submit to it. In John Webster’s The Duchess of Malfi, Webster uses the Duchess to signify courage and Cariola to signify faintheartedness throughout the play. The Duchess hasRead MoreThe Song Fight Song By Rachel Platten1573 Words   |  7 Pagesbecause there is a message that they want associated with both their image and campaign. For instance, Hillary Clinton used the song Fight Song by Rachel Platten due to one certain lyric, â€Å"Starting right now I ll be strong. I ll play my fight song And I don t really care if nobody else believes Cause I ve still got a lot of fight left in me.† Clinton most likely chose this song and this specific lyric because she wanted to show that even though she is a woman, she is just as capable as Donald TrumpRead MoreMartin Luther King And Malcolm X1171 Words   |  5 Pagespresence The â€Å"I Have a Dream† and â€Å"The Chickens Come Ho me to Roost† speeches have prevailed throughout generations. The â€Å"I Have A Dream,† speech at first glance called for Negro rights. With a more in-depth reading the speech called, for the rights of all people and, for the friendship and unity of all Americans. King used this speech to summarize the hopes of the Civil Rights Movement, of the American people. His use of repetition in his speech on the phrases â€Å"I have a dream† and â€Å"let freedomRead MoreEssay on Silver Pavements Golden Roofs893 Words   |  4 Pagesï » ¿Moving to America, for many, has been a reason for opportunity and prosperity. Through persistence, hard work and struggles, they pursue to find success in achieving the ‘American Dream’. One of the major struggles is maintaining one’s traditional values and their individuality while assimilating and not forgetting who he or she really is. The narrator, Jayanti, in â€Å"Silver Pavements, Golden Roofs†, by Chitra Divakaruni, illustrates a good example of how a person loses their individuality and self-identityRead MoreDreams from My Father Essay1313 Words   |  6 PagesEssay: Dreams From My Father Barack Obama’s Dreams From My Father is exactly what it claims to be by title, a story of race and identity. Barack Obama comes from a diverse background, which he explores throughout the book. Having a white American mother and black Kenyan father, he has a different experience than the majority of people in society when it comes to race and identity, however still it seems similar to the experience of many blacks as described in William E. Cross’s Black Psychological

Drug Abuse Is A Worldwide Problem Essay - 976 Words

Drug abuse is a worldwide problem and one that has plagued the United States for decades. Drug abuse negatively impacts not only the individual user, but also our society as a whole. The fight to prevent the manufacturing and trafficking of illegal drugs into the country has made very little impact on its accessibility to those that wish to partake. According to the National Drug Control Budget Report for 2015, the President of the United States request $25.4 Billion in Fiscal Year 2015 in order to reduce drug use and its consequences in the U.S. (National Drug Control Budget, 2014). In addition to the enormous amount of money the federal government has pledged to fight this social problem, there are numerous organizations and institutions committed to keeping people off drugs and rehabilitating those fortunate enough to have survived their use. Two organizations working to do solve the problem of drug abuse and the associated destructive behaviors are the Drug Abuse Resistance Education also known as D.A.R.E. program and Narcotics Anonymous. The D.A.R.E. program is a prevention-oriented program aimed specifically at school-aged children. The program focuses on teaching effective peer resistance and refusal skills in order to try and prevent the use of drugs before they start. The program was created and launched in 1983 by Los Angeles Police Chief Daryl Gates and the Los Angeles Unified School district as a result of unparalleled drug abuse among the L.A. youth inShow MoreRelatedThe Problem Of Prescription Drug Abuse1461 Words   |  6 Pages(Quotes about Drug Abuse). This quote by Wayne Gerald Trotman describes how heartbreaking it is to contemplate on exactly how many people’s lives have been adversely impacted as a result of abuse. Child abuse, animal abuse, and sexual abuse are all major types of abuse; however, prescription drug abuse is a problem that is drastically skyrocketing in today’s society. While other addictions and abuses are equally significant, it is imperative that people put a stop to prescription drug abuse using twoRead MoreThe Drug Of Drug Abuse1143 Words   |  5 PagesAmerica has been fighting drug abuse for over a century. Four Presidents have waged a â€Å"War on Drugs† and unfortunately, this war continues to be lost at an alarming magnitude. Drug abusers continue to fill our courts, hospitals, and prisons. The drug trade causes violent crime that ravages our neighborhoods. Children of drug abusers are neglected, abused, and even abandoned. The current methods of dealing with this issue are not working. Our society needs to implement new and effective laws and programsRead MoreNarcotics Anonymous1453 Words   |  6 PagesNarcotics Anonymous. Central Idea: Narcotics Anonymous is a worldwide self-help organization that has been around for many years and continues to impact our society. Introduction Attention Getter: Imagine 60,000 people in one city, all dealing with the same problem, addiction. According to an article written by Carter M. Yang for ABC news on March 14th of this year, there are 60, 000 people in Baltimore alone that are addicted to illicit drugs. These numbers are disheartening and unfortunate. I canRead MoreDrug Abuse And Its Effects On The United States Essay879 Words   |  4 PagesDrug abuse is worldwide problem and one that has plagued the United States for decades. Drug abuse negatively impacts not only the individual user, but also our society as a whole. The fight to prevent the manufacturing and trafficking of illegal drugs into the country has made very little impact on its accessibility to those that wish to partake. According to the National Drug Control Budget Report for 2015, the President of the United States request $25.4 Billion in Fiscal Year 2015 in orderRead MoreThe Anxiety With A Referral From A General Practitioner1638 Words   |  7 Pagespsychologist whom can then confirm the diagnosis and treat the disorder. The main contributing factors are the demands of being a single working parent with teenagers, fear of losing her job, police involvement, child services involvement, illicit drugs which is causing a pressure cooker situation. Anxiety and stress are a natural response to dealing with these situations causing nervousness, anxiousness, hopelessness and constant feeling of apprehension. A psychologist can perform Cognitive-behaviourRead MoreThe Effects Of Alcohol And Drug Abuse On People, Families, Friends And Society1013 Words   |  5 Pagesresearch paper will explain why alcohol and drug abuse have a negative impact on people, families, friends and society. The abuse of alcohol and drugs knows no boundaries, it does not discriminate. It affects rich and poor, black and white, young and old. Many people don’t consider alcohol as a drug since it is â€Å"legal† after age 21, but in reality it is one of the most addictive â€Å"legal† substances on the planet. They don’t realize that they have a problem when in reality what they have is an addictionRead MoreGlobal Health Is The Health1239 Words   |  5 Pageshas spread throughout the NorthWest and Southern states. Another, global health issue is the drug dependency in Washington that sky rockets each following year. Every state has different global health issues, affecting the state differently. Washington s global health issues are widely spreading to thousands of people, that are putting a toll on families and medical bills creating more than one problem. This paper is going to put you in the shoes of the patient that is dealing with the deaths andRead MoreThe Legalization Of Medical Marijuana1314 Words   |  6 PagesMarijuana is the most frequently abused illegal substance worldwide. Not only is there no legitimate medical use, it has been tied to physical, mental, and emotional damages. â€Å"Marijuana refers to the dried leaves, flowers, stems, and seeds from the hemp plant Cannabis sativa, which contains the psychoactive (mind-altering) chemical delta-9-tetrahydrocannabinol (THC), as well as other related compounds† (National Institute on Drug Abuse). There are many supporters of the legalization of medical marijuanaRead MoreDrugs Take You For Hell Disguised As Heaven1449 Words   |  6 Pages â€Å"DRUGS TAKE YOU TO HELL DISGUISED AS HEAVEN† Donald Lynn Frost. As we find ourselves in the beginning of a new millennium, we are faced with challenges to our survival as a human population. Some of the greatest threats to our survival are sweeping epidemics that affect millions of individuals worldwide. Drug addiction, although often regarded as a personality disorder, may also be seen as a worldwide epidemic with evolutionary genetic, physiological, and environmental influences controlling thisRead MoreEssay On The Effects Of Drugs739 Words   |  3 Pagesbody. A major one is drug. Not only does drugs harm your body, but also effect your behavior and people around you. Drugs come in many forms, from drinking to smoking. â€Å"Tobacco is one of the world most used drug, and it’s responsible for an estimated 5 million deaths worldwide each year† (Addiction and Health). Abusing drugs can cause mental, health problems, and also effect the people around you. The use of drugs cause people to experience mental issues such as behavior problems. This is due to the

American Revolution (924 words) Essay Example For Students

American Revolution (924 words) Essay American RevolutionEvents leading to the American Rev. During the late seventeen hundreds, many tumultuous eventsresulted in Colonial opposition to Great Britain. The conditionsof rights of the colonists will slowly be changed as theconstriction of the parliament becomes more and more intolerable. During the Seven Years War England was not only alarmed by thecolonists insistence on trading with the enemy, but also withBoston merchants hiring James Otis inorder to protest thelegality of the writs of assistance (general search warrants)used to hunt out smuggled goods. let the parliament lay whatburthens they please on us, we must, it is our duty to submit andpatiently bear them, till they will be pleased to relieveus.. This is a very strong dictum, that in 1764, thecolonists were of a submissive nature, and were weakly pleadingfor self-autonomy. This small fire of anger will become a hugeconflagration as the rights are slowly rescinded. On October 19, 1765 the Stamp Act Congress andParliamentary Taxation committees passed some laws thatattempted to strengthen the grip of the English crown. I.That his Majestys subjects in these colonies, owe the sameallegiance to the Crown of Great Britain that is owing from hissubjects born within the realm, and all due subordination tothat august body, the Parliament of Great Britain.This statement can be used as a summation of the entire documentthat the Stamp Act Congress had initiated. The statement depictsthe colonists has having to be submissive and servile in the viewof Great Britain, this policy angered the colonists very much, andwas another component of the transition of the colonistsrights and liberties. When the Declatory Act was passed in March of 1766, manycolonies were attempting to claim that they were seceding fromEngland. Whereas several of the houses of representatives in hisMajestys colonies and plantations in America, have of late,against law, or to the general assemblies of the same, the soleand exclusive right of imposing duties and taxes upon hisMajestys subjects in the said colonies.be it declared .,that the said colonies and plantations in America, have been,are, and of right ought to be, subordinate unto, and dependentupon the imperial Crown and Parliament of Great Britain;. The Parliament of course denounced the attempt at independanceand still dogmatilcally passed the following law to show that thecolonists were still british subjects. Again, the colonists wereinfuriated and later will resist the british imperialism on thecolonies. All before, are calculated to regulate trade, and preserveprpromote a mutually beneficial intercourse between the severalconstituent parts of the empite, yet those duties were alwaysimposed with design to restrain the commerce of one part. This statement by the colonist (John Dickinson), shows that thsole rason for new taxes is just for the British govt to makemoney, at the expense of the economy of the colonies. Dickinsonmakes a important distinction between the rights of the coloniesand the authority of the parliament. Dickinsons comments wereubiquitous among the colonists, and thus infuriated them torebellion, and the seizure of basic democratic rights. From necessity of the case, and a regard to the mutualinterest of both countries, we cheerfully consent to theoperation of such acts of the British parliament as are bona fiderestrained to the regulation of our external commerce, for thepurpose of securing the commercial advantages of the whole empireto the mother country , and the commercial benefits of itsrespective members excluding every idea of taxation, internal orexternal, for raising a revenue on the subjects in Americawithout their consent .The continental congress had presented its colonial rights. .u9e8a7d3fa554857adace355eceb2836b , .u9e8a7d3fa554857adace355eceb2836b .postImageUrl , .u9e8a7d3fa554857adace355eceb2836b .centered-text-area { min-height: 80px; position: relative; } .u9e8a7d3fa554857adace355eceb2836b , .u9e8a7d3fa554857adace355eceb2836b:hover , .u9e8a7d3fa554857adace355eceb2836b:visited , .u9e8a7d3fa554857adace355eceb2836b:active { border:0!important; } .u9e8a7d3fa554857adace355eceb2836b .clearfix:after { content: ""; display: table; clear: both; } .u9e8a7d3fa554857adace355eceb2836b { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u9e8a7d3fa554857adace355eceb2836b:active , .u9e8a7d3fa554857adace355eceb2836b:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u9e8a7d3fa554857adace355eceb2836b .centered-text-area { width: 100%; position: relative ; } .u9e8a7d3fa554857adace355eceb2836b .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u9e8a7d3fa554857adace355eceb2836b .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u9e8a7d3fa554857adace355eceb2836b .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u9e8a7d3fa554857adace355eceb2836b:hover .ctaButton { background-color: #34495E!important; } .u9e8a7d3fa554857adace355eceb2836b .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u9e8a7d3fa554857adace355eceb2836b .u9e8a7d3fa554857adace355eceb2836b-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u9e8a7d3fa554857adace355eceb2836b:after { content: ""; display: block; clear: both; } READ: Othello Essay PaperThese rights enable the colonies to be more autonomous withexception to those several states who are under the britishcontrol. One important element of the document, is the idea oftaxation without representation; the said that raising taxeswithout consent was illegal and that the commercial benefits ofthe colony should be shared within the colonies, instead ofEngland becoming more and more economically prosperous. The whole idea of mercantilism was about to be crushed, due tothis idea, of self-autonomy with respect to colonial economics. Ye that oppose independence now, ye know not what ye do, yeare opening a door to eternal tyranny.. This statement madeby Thomas Paine shows the foreshadowing, of what colonists woulddo. The British are trying to prevent independence, and fromdoing so, they are being tyrannical. Again, the rights of thecolonists are being questioned and rebellion shortly will beforthcoming. That whenever any form of Government becomes destructiveof these ends, it is the right of the people to alter or toabolish it, and to institute new government, laying itsfoundations on such principles and organizing its powers in suchform, as to them shall seem most likely to effect their safetyand happiness.. What the declaration is really saying, is that asociety who has no or little rights (such as the colonies) shouldbe destroyed, thus separation from England. A new society wouldfollow, where the people of the society would have these rightsnecessary for self-autonomy. The Declaration of Independence wasa strong justification for revolution. The Revolution follows theDeclaration of Independence, where a transition occurs. Thetransition has to do with the rights of the colonists. Thecolonists acquire their rights through resistance to britishimperial conformity, by resisting certain policies detrimental tothe inalienable rights of a democracy. The transitional periodwas from 1760s to 1770s. This is a crucial period of time,because this is where the center of power is transferred from thebritish government (Parliament) to the colonial citizens. A majorcomponent to this center of power was the rights of thecolonists, the colonists gained their rights through resistenceto an imperial power. This transition is depicted through theprogression of time in the documents.

The bridge loan was part free essay sample

In the spring of 1990, the firm of Kohlberg Kravis Roberts Co. (KKR) was in negotiation with lenders regarding the refinancing of a $1.2 billion bridge loan due to be repaid in full by February, 1991. The bridge loan was part of the $24 billion financing of KKRs leveraged buyout of RJR Nabisco in early 1989. Originally, KKR had planned to retire the loan with the proceeds of a $1.25 billion public offering of senior debt. However, in December, 1989, Moodys failed to give the issue an investment-grade rating. Moodys also down-graded RJRs other debt, a move that triggered substantial declines in the market prices of RJRs securities. Faced with an unreceptive public market, KKR withdrew the debt offering and began discussions with RJRs lending banks. For the banks, a major concern was the uncertainty surrounding the upcoming interest rate reset on $7 billion of RJRs pay-in-kind (PIK) bonds. Indentures required that on or before April 28, 1991, RJR reset the rate so that the bonds would trade at par (see Exhibit 1). We will write a custom essay sample on The bridge loan was part or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In the spring of 1990, the bonds were selling at steep discounts to par (Exhibit 3). The market obviously saw substantial risk that the reset would fail, which would put RJR in violation of its bond covenants. The reset bonds came into being as the cram-down securities in the RJR buyout. The distinctive feature of these bonds was the reset provision, which at the time of the buyout was a key factor in KKRs victory over a management group led by then-RJR Nabisco CEO, F. Ross Johnson.1 Weeks of escalating bidding, which had begun with a $75 per share all-cash bid by the management group, ended with the RJR board of directors having to choose between two final bids: KKRs offer of $81 per share in cash plus PIK reset bonds it valued at $28 per share versus the management groups offer of $84 per share in cash plus PIK bonds it valued at $28 per share. The latter PIK bonds did not have a reset feature, however. The boards financial advisors, Dillon, Read and Lazard Frà ¨res, concluded that the two offers were substantially equivalent, in effect valuing the management groups PIK bonds at only $25 per share. 2 They reasoned that the KKR bonds were effectively guaranteed. If the market didnt judge the securities to be worth $28, the interest rate would be reset to make them worth $28. KKR had put its money where its mouth was, something the management group had been unwilling to do. With a substantially equivalent opinion from its financial advisors, the board felt free to evaluate the offers based on other considerations. The board declared KKR the winner on the basis of the firms pledge not to effect large layoffs and in view of the fact that KKR Burrough, Bryan, and Helyar, John, Barbarians at the Gate, 1990, Harper Row, New York, pp. 441–442, 485, 493, 497–498. 2 Burrough, Bryan, and Helyar, John, How Underdog KKR won RJR Nabisco Without Highest Bid, The Wall Street Journal, 12/2/88. Reearch Associate Joel Barber prepared this case under the supervision of Professor Andrà © F. Perold as the basis for class discussion rather that to illustrate either effective or ineffective handling of an administrative situation. Copyright  © 1990 by the President and Fellows of Harvard College. To order copies, call (617) 495-6117 or write the Publishing Division, Harvard Business School, Boston, MA 02163. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Harvard Business School offered stockholders the option to acquire up to 25% of the new company at a point in the future, whereas the management group offered them an option for only 15%.3 As a consequence of the buyout, RJRs total debt ballooned to $29 billion. KKRs strategy for servicing this debt rested on asset sales and improved internal cash flow. Except for the stumbling block created by Moodys downgrade, the plan had proceeded as forecast: through March 31, 1990, asset sales (Exhibit 2) and cash flow met or exceeded targets and all required debt payments were made.

HABITAT DESTRUCTION DUE TO URBAN PLANNING essays

HABITAT DESTRUCTION DUE TO URBAN PLANNING essays Habitat: the place where animals or people usually live. Every day a forest, a lake, or a marsh is being destroyed due to human involvement, or urban planning. Plants and animals are either or driven out of their homes; constant dredging of lakes kills fish and the animals that depend on fish; marshes are sucked dry from there methane gasses. Habitats are homes to plants and animals, if you get rid of this you will cause a chain reaction, and kill many plants and animals. Here are three examples out of the many that are destroyed yearly: deciduous and coniferous forests, lakes, and marshes/bogs. Humans use forests for lumber to build our homes, and for pulp and paper. Animals use the forest for shelter and food. If there is no shelter or food what are the animals going to do? The animals will die of starvation and the plants will die because there isnt enough nutrients in the soil. Lakes are constantly dredged. So the recreational boaters can have more fun. Dredging causes plant and animal life to decimate. Water pollution also is a factor. Water pollution can reach us and possibly harm us. The chemicals that we dump into our waters get into the fish that we eat.Marshes and bogs are decomposing pieces of land usually rich in methane gas. When decomposition occurs the decomposers generate explosive amounts of methane gas . Humans suck bogs dry of methane gasses and water so they can build homes or buildings. Other factors that contribute too habitat destruction are landfills. Landfills cover large areas of land. Most landfills in Ontario are as big as 1.1 billion cubic meters. This area could have been used as farmland and could have held 2,600,000 bushels of wheat. The biggest factor too habitat destruction is urban planning. When the city decides to build a new subdivision or a new neighborhood. They have too build it over an orchard or level a whole forest. When loggers level whole forests the process is called clear cutting...

Double Comparatives in the English Language

Double Comparatives in the English Language Double comparatives are phrases commonly used in English to express increasing or decreasing returns. Double comparatives are often employed to underline the importance of doing or not doing a certain activity. Here are some examples of double comparatives: The more you study, the more you learn.The more time you take, the better the assignment your turn in.The less money I spend, the less I have to worry about saving.The less you worry about the others, the less they will bother you. Using Double Comparatives As you can see from these examples, the format of double comparatives is as follows: The (more / less) (noun / noun phrase) subject verb , the (more / less) (noun) subject verb Double comparatives with more and less can be used with  adjectives in the same way. In this case, the structure places the comparative adjective first: The comparative adjective (noun) subject verb, the comparative adjective   it is infinitive The easier the test is, the longer students will wait to prepare.The faster the car is, the more dangerous it is to drive.The crazier the idea is, the more fun it is to try.The more difficult the task is, the sweeter it is to succeed. These forms can be mixed up as well. For example, a double comparative might begin with a more / less plus a subject and then end in a comparative adjective plus the subject. The more money and time he spends with her, the happier he becomes.The less Mary thinks about the problem, the more relaxed she feels.The more the students study for the test, the higher their scores will be. You can also  reverse the above by beginning with a comparative adjective and ending with more / less plus a subject and verb or noun, subject and verb. The richer the person is, the more privilege he enjoys.The happier the child is, the more the mom can relax.The more dangerous the amusement park ride is, the less management worries about making a profit. Double comparatives are often shortened in spoken English, especially when used as a cliche. Here are some examples of typical cliches using double comparatives. The more the merriermeans...The more people there are, the merrier everyone will be. Double comparatives can also be turned into commands in the imperative form when recommending certain actions: Study more, learn more.Play less, study more.Work more, save more.Think harder, get smarter. Double Comparatives Incorrect Usage The use of the term double comparative also applies to the incorrect use of two comparative forms together. Here are some examples: This wine is more tastier than that bottle.She is more funnier than Tom is.Alexander is more taller than Franklin. In this case, more is not required as the comparative adjective form has been modified by the addition of -ier. Double Comparatives to Show Change Finally, double comparatives are also used to show a continual increase or decrease. There are more and more people coming to this vacation spot.It seems like there is less and less time to spend with the family these days.Recently, people are finding more and more time to spend with their families. Practice Double Comparatives Use the following sentence segments to create double comparatives (the good kind) of your own. people / come / party , food / we / needdifficult / test , students / studynice / customer service representative / happy / customerhigh-tech / car , expensive / modelfull / church , good / pastorfunny / comic , sales / cd / havesevere / judge , harsh /sentenceexperienced / technician , satisfying / repairlong / play , bored / audiencemoney / spend , money / save Possible Answers Here are some possible answers for the exercise. The more people that come to the party, the more food we will need.The more difficult the test is, the more students should study.The nicer the customer service representative is, the happier the customer will be.  The more high-tech the car is, the more expensive the modal will cost.  The fuller the church is, the better the pastor is.The funnier the comic is, the better sales the CD will have.The more severe the judge, the harsher the sentence will be.The more experienced the technician is, the more satisfying the repair will be.The longer the play lasts, the more bored the audience becomes.The more money you spend, the less money you save.

The interview Essay Example | Topics and Well Written Essays - 250 words

The interview - Essay Example This fact is true since in most cases, experience and ability to effectively carry out a task can only be accessed by examining the recognition, attitude, knowledge, and professionalism of the candidate (Carless & Waterworth, 2012). Interview allows for the contacts between the candidate and the firm representatives, thereby making this evaluation possible. In most situations where the firm intends to retain top talents and build a reputation, sufficient time limits and effort are required from both parties. However, during the selection of the potential employees, the human resource department remains very keen on the every component of the required skills and qualification of a candidate. As stated by Boswell (et al. 2003), personal interview acts as a bridge that must be crossed by the candidate in order to move from being a job seeker to a new hire. As a candidate approach interview with utmost impressions and glitters of hope, the company, on the other hand, keenly approaches the recruitment process with an awareness of the financial side of employment. Thus, the interview provides a chance for an individual to confidently enter the workforce of the firm. In addition, successful hiring requires more than just examining ideal resume, but needs conversations and personal interview in order to access the candidate’s capabilities and compatibility to the organization’s culture. Boswell, W, Roehling, M, LePine, M, & Moynihan, L 2003, Individual Job-Choice Decisions and the Impact of Job Attributes and Recruitment Practices: A Longitudinal Field Study, Human Resource Management, 42, 1, pp. 23-37. Klotz, A, Motta Veiga, S, Buckley, M, & Gavin, M 2013, The role of trustworthiness in recruitment and selection: A review and guide for future research, Journal Of Organizational Behavior, 34, pp.

Analysis of treatment - Diabetic Leg Ulcers Essay

Analysis of treatment - Diabetic Leg Ulcers - Essay Example The literature review has provided information to be used in changing the present tools One of the more novel approaches to advanced treatment of the diabetic ulcer today is light therapy. In this therapy, there is a light emitting diode used (LED) and a super luminous diode (SLD) that will deliver low intensity laser light. This treatment is used in synchrony with conservative sharp debridement, offloading, bioburden management, and advanced dressings. According to Sutterfield (2008), the patients tested resulted in a healed wound in 8 weeks of treatment. During this same time period Blume, Walters, & Payne (2008) compared negative pressure wound therapy using vacuum-assisted closure with advanced moist wound therapy. This was a randomized multicenter controlled trial. There were 342 patients enrolled in this study and the mean age was 58. . Patients were randomly assigned to either the advanced moisture wound therapy or the negative pressure therapy. Evaluation of the ulcers occurred for 112 days and then they were followed for 3 to 9 months. The results showed that complete ulcer closure occurred with vacuum assisted closure 43.2% of the time and 28.9% of the time with dressing and topical. Lavery, Boulton, and Niezgoda et.al. (2007), also completed a study comparing diabetic foot ulcer outcomes from negative pressure wound therapy with historical standard ulcer care. They did this by analyzing Medicare claims data of 1,135 patients with diabetic foot ulcers that were treated with negative pressure and reviewed the results of a controlled wet to moist therapy meta-analysis that was a randomized study. Within 12 weeks, the negative pressure treatment showed significantly better results than the wet to moist dressings Further, Fernandez-Montequin, Betancourt, Leyva-Gonzalez et.al. (2009) studied the use of intralesional administration of epidermal growth factor-based formulation (Heberprot-P) in treatment of ulcers. They found that

Five Main Categories of an Advertising Objectives Essay Example for Free

Five Main Categories of an Advertising Objectives Essay Advertising is any paid form of non-personal presentation and promotion of ideas, goods and services through mass media such as newspapers, magazines, television or radio by an identified sponsor. Set Advertising Objectives An advertising objective is a specific communication task to be achieved with a specific target audience during a specified period of time. Advertising objectives fall into five main categories: (a) To inform e.g. tell customers about a new product (b) To persuade e.g. encourage customers to switch to a different brand (c) To remind e. g. remind buyers where to find a product (d) To adding value e.g. cost and benefit analysis in customers mind (e) To assisting other company efforts e.g. increase brand preference and loyalty, expand the product distribution, reduce overall sales cost, Creates new demands etc. To Inform The main function of advertising is to communicate information about the product, its attributes, and its location of sale; this is the information function. Product information communicated to the customers in manner that meets their information needs. Most consumers tend to discount the information in advertising because they understand that the purpose of the advertising is to persuade. Making an advertising message believable is not easy; though often it is sufficient to make the consumer curious enough to try the product. Such curiosity is often referred to as interested disbelief. Advertisers use a variety of devices to increase the believability of their advertising: celebrities or experts who are the spokespersons for the product, user testimonials, product demonstrations, research results, and endorsements. Example: Ponds age miracle, in that ad the celebrity Hadiqa Kiani is informing the consumers about the benefits of it. That how the old women can look younger by using it continuously. It will make you fair cream plus it reduces freckles plus it can be used as a sun block as well it will make you look young. To Persuade The other function of advertising is to induce consumers to try new products and to suggest reuse of the product as well as new uses; this is the persuasion function. Advertising provides the incentives to viewers for them to engage in action. This deals with the emotional dimension of the target audience, which concentrates on touching and persuading the consumers rather than informing and apprising them. Example: Fair and lovely Add we know that it will make a girl look fair and prettier in 4 weeks. To Remind The third function of advertising is to provide constant reminders and reinforcements to generate the desired behavior the advertiser wants from them. This is a particularly effective function in the long run as reminders and reinforcements register in the consumers minds, becoming the base on which they shape their future decisions. This function of advertising is to provide constant reminders and reinforcements to generate the desired behavior the advertiser wants from them. This is a particularly effective function in the long run as reminders and reinforcements register in the consumers minds, becoming the base on which they shape their future decisions. Example: Pepsi cola Coca cola advertise are the best example. Both the companies don’t need to advertise their product because both companies position in market is very much strong but they advertise just to remind their presence in customer mind. To Adding value Cost and benefit analysis in customers mind and some time make comparison with competitors brand for realizing our customer that what they get while using our product and how much its value for us. Example: The add of sunsilk hijab shows that how much company feel about Muslim women wearing hijab To Assisting Other Company Efforts To increase brand preference and loyalty: Marketing is a moving thing. As your needs are changed your preferences are changed. When the product delivers the promised quality, service and value, it creates satisfied customers who become instrumental in spreading a favorable word-of-mouth. Satisfied customers also develop brand preference; each product features and uses are written on the product. Example: 99% girls who are not married will not look at the ad of pampers or any milk powder for children but when they will get married their interest will automatically move towards such advertisements. Brand loyalty: Brand loyalty is a long-term customer preference for a particular product or service. Brand loyalty can be produced by factors such as customer satisfaction with the performance or price of a specific product or service, or through identifying with a brand image. It can be encouraged by advertising. People often make purchasing decisions based on how a brand makes them feel emotionally rather than based on quality or other objective evaluations. If Just Do it strikes a chord with an athlete, hell buy Nike; the decision may have little to do with quality. Example: For instance, when one buys a tube of Colgate toothpaste and finds it ok, one will not have to spend any valuable time on looking for other toothpaste brands.

Structure analysis of Idlenot Dairy :: essays research papers

Structure Analysis of Idlenot Dairy I. Introduction Idlenot Dairy was located in Springfield VT. The company that had been in business for about 5 years. The Dairy received unprocessed milk from the local farmers and produced a variety of products. These included different types of milk, yogurt and cream. The plant also bottled an assortment of juices and water. II. Departmentalization The Functional Structure would best describe the form of Departmentalization used by Idlenot. Various departments employed people with particular training. The IT trained personnel worked in the Data Processing Department. People with Financial backgrounds were located in the Accounting Department. The exception to this was in the Shipping and Warehouse operations. The employees that were responsible for moving stock from one location to another did not require specialized training. III. Methods of Coordination A. Wharehouse Managers at the Dairy used different methods of coordination for specific activities. The Warehouse Manager used coordination through standardization. Procedures that were used for the stocking of items in the coolers became routine. The Team Leader would assign Stock Men to a machine. The machines produced and packaged the products and sent them down the track in milk crates stacked six high. An employee would pull them from the track and place them in the appropriate cooler. He continued this as long as the machine he monitored produced a product. To perform the same steps day after day did not require a significant amount of thought. B. Shipping The Shipping Manager’s activities required a different approach. He used coordination through formal hierarchy. The Shipping Manager assigned the Team Leader tasks that required more supervision and resources. He gave an order to the Team Leader who divided it among his Pullers. The Pullers would enter the tunnel, assemble the order from the various coolers and send it down the track to the awaiting loaders. The Loaders would remove their assigned color-coded stacks and put them in the appropriate trucks for delivery. This process did not require special training but it did require more direction from the Supervisors than the warehouse functions. IV. Elements of the Organization Idlenot Dairy was a small organization. Its span of control was limited. In the shipping and warehousing divisions the managers and team leaders had no more than six employees under their supervision at any one time. The other departments had slightly higher ratios. Most of the supervisors directed the employees, they did not oversee them. The decision-making at Idlenot rested with the President, Vice President and Department Managers.

Racism in Australia Essay

One in five people living in Australia have experienced racist abuse During the past year, 1 in 5 people living in Australia was a target of racial discrimination (around 4.6 million people). This is an increase from 1 in 8 the previous year (Source). 1 in 5 people living in Australia has been a target of verbal racial abuse (Source). Verbal abuse is the most common form of racism (Source). Nearly half of all Australian residents from a culturally and linguistically diverse background have experienced racism at some time in their life (Source). 7 in 10 teenagers have experienced racism (Source). 3 in 4 Indigenous Australians regularly experience racism (Source). Denial of racism in Australia Australia has a culture of denial when it comes to racism. We’ve created an infographic to explain this simply. It is based on the findings in the report Denial of racism and its implication for location action by Jacqueline Nelson, University of Western Sydney, 2013. Denial of racism in Australia perpetuates racist behaviour (Source). Conversely, increased awareness and acknowledgment of racism reduces it (Source). Speaking up reduces racism by helping perpetrators understand that their views are in the minority (Source), making them less likely to engage in prejudice and stereotyping behaviour (Source). Half of us are positive about cultural diversity While five in ten of us are positive about cultural diversity, four in ten are ambivalent about cultural diversity. One in ten have racist attitudes (Source). One in seven people living in Australia are against the concept of multiculturalism (Source). Three in ten people do not believe that immigrants make Australia stronger (Source), and one in three believe there are some cultural groups that do not belong in Australia (Source: VicHealth 2007). How does racism in Australia affect us? Cross-cultural tension affects everybody in our society. A range of health problems including high blood pressure and heart disease, depression, anxiety, low birth rate and premature birth can all be caused directly by people’s personal experiences of racism (Source). It also affects people’s employment and housing opportunities. For example, to get as many job interviews as an Anglo applicant, an Indigenous person must submit 35% more applications, a Chinese person 68% more, an Italian person 12% more, and a Middle Eastern person 64% more applications (Source). Racism can lead to violence, as seen in Melbourne and Sydney during the past decade. The Tourism Forecasting Committee says the number of Indians applying for student visas to Australia has plummeted by 46% due to racially-motivated attacks. This is a potential economic loss to Australia of up to $78 million. A solution to racism in Australia Most people know the solution to gender inequality requires both males and females to take action. Similarly, the solution to race inequality requires commitment and participation by everyone regardless of their cultural origin. This goal is achievable by working on both a local and national scale, in a range of settings, simultaneously. All Together Now’s contribution is to create innovative, evidence-based, and and effective social marketing aimed at preventing racism.

Dramatic devices Essay

Compare and contrast the characters of Inspector Goole and Mr Birling in Act One. How does J.B Priestly use dramatic devices to help shape an audiences’ response to views presented in this play.  J.B Priestly’s play was set in 1912 but written in 1945. The President at the time was called Herbert Asquith. The Titanic was built and nicknamed, ‘The Unsinkable’. It crashed on its first commercial journey on an iceberg and sunk, more than a hundred were unfound. It was just before World War 1 broke out against Germany. In 1945, World war 2 had just ended. Thousands upon thousands had perished in the war and the country was grieving its vast loses, still pondering the horrific situation upon which they had been left in. The country was brought together in sadness and grieving.  Britain in 1912 was a nation divided by class. Poverty was no longer the fault of the poor but the fault of society Britain had created. While the poor suffered, the rich and middle class enjoyed a lifestyle which even people today would envy. Poverty ravished the country. This was made to a great extent worse by World war 1 and 2. Priestly, through this play was trying to show the appalling fault of society. The extremes and ignorance of the Capitalist views and that unless it stopped this kind of poverty and war would continue happening. He was trying to convey to the audience his Socialist views. By undertaking this, he could outline all the negative points of Capitalist ideas and at the same time highlight all the good points about the Socialist ideas, effectively demonstrating the potential of Socialist views and subconsciously allowing people to think twice about Capitalism. The Inspectors name, Goole, is a dramatic device used in order to express to the audience that there is a kind of mysterious nature about him. The Goole name relating to such as a ghost as it sounds a lot like ‘ghoul’. This is very ironic, as he seems to act this very well. Goole is also a seaport town, this can be linked with the referral to ‘fish’ for information. He is fishing for information from the Birling family. He is much like Eva Smith, just another face in the crowd, common. This links with the name ‘Smith’ it is a very common name. Eve was the very first women in the Bible and is represented in that way as being very innocent and is an innocent victim in this matter. She is representing society and all the oppressed victims. This associates with the continuous repetition of â€Å"A lot of these young women† by the Inspector which further hints to what or who Eva Smith represents. He also seems to be omniscient about the matter of Eva Smith. Almost intimidating at times. None of the Birling family is sure how much he already knows, but all the same he still drags the truth from them. The Inspector is not a big man and ‘need not be a big man as he creates at once the impression of massiveness, solidity and purposefulness’. He is in his fifties and dressed in a plain darkish suit of the period. Priestly introduces him as a superior person. A person who is going to make an impact even before he has spoken based purely on his appearance. Because of the Inspectors appearance it gives a que for everyone including the audience to take him seriously. His appearance alone demands respect. He comes across as being very professional, organised and thus good at his job. He is talked about by Sheila as if you cannot trick him. He will find out what he does not already know. The Inspector is the catalyst in the play. He speeds up all the confessions of the characters in the play by the belief of the other characters that he already knows everything and he tries to make them change in order to help society. On the other hand, Arthur Birling is a:  Ã¢â‚¬Å"Heavy looking very portentous man in his middles fifties with fairly easy manners but rather provincial in his speech.†Ã‚  The spotlight is immediately taken off Mr Birling when the Inspector walks in and this discomforts him. The Inspector looks somewhat superior to Mr Birling. Mr Birling hates this as he demands social status because of how rich he is. He tries very hard to gain social superiority but lacks refinement. â€Å"Tell the cook for me† It is bad manners to comment on the food at your own house, Mrs Birling says to him â€Å"Arthur you must not say such things.† As you can see by this, Mrs Birling is Mr Birling’s social superior. This is ironic as he is trying to depict himself as a person of high social status but it has already been seen by his actions and what he says that he is not of high social status, he lacks the correct mannerisms. The effect of this is that he is made to look dim-witted and the audience would not look to him as being a superior man to the inspector but the same underneath. The inspector speaks like a judge or prophet. He continually makes comments about the actions of the characters in the play. The Inspector seems to care a lot about other people. He believes everyone should act as a community and all have responsibility for their actions against anyone. This is in deep contrast to the morals of Mr Birling. Mr Birling thinks that he has no responsibility over his employees. If he fires them then it is their responsibility what they do. He is very ‘right wing’ in his thinking and does not believe that everyone is equal.

Sir Clement Freud, 24 April 1924 15 April 2009 - Emphasis

Sir Clement Freud, 24 April 1924 15 April 2009 Sir Clement Freud, 24 April 1924 15 April 2009 Writer, broadcaster, politician and chef: Clement Freud never ran short of ways to fill his time. This was true until the very end. He died at his desk yesterday. The grandson of Sigmund sometimes a cigar is just a cigar Freud, he first appeared in the public eye on adverts for Minced Morsels dog food, with his co-star and lookalike Henry the bloodhound. A varied career followed, from newspaper columns to the Houses of Parliament, but he is best remembered for his wonderfully dry wordplay. This quote sums up his humour and a way to laugh at our current situation perfectly: Theres not much doubt but we are in a period of great inflation. As the farmer said to me the other day, Apples are going up, to which I replied, This would come as a severe blow to Sir Isaac Newton.' Theres no doubt that his loss will be felt for much longer than just a minute.

Coordinating Conjunctions

Coordinating Conjunctions Coordinating Conjunctions Coordinating Conjunctions By Sharon Coordinating conjunctions are some of the handiest, dandiest words in the English language. Essentially, they help us string our thoughts together in a way that is complex and meaningful, and without them writing would be very short and choppy. You can remember the coordinating conjunctions by memorizing the word: FANBOYS = for, and, nor, but, or, yet, so Coordinating conjunctions are used between independent clauses, and paired with a comma. For example, the following sentences can be combined with a coordinating conjunction: This place has the worst food I have ever tasted. I will never eat here again. Combined with a comma and coordinating conjunction: This place has the worst food I have ever tasted, so I will never eat here again. Some other examples: I love you, but I can not marry you. I want to go to the store, and I want to go to her birthday party. He had not known her long, yet he felt very close to her. Coordinating conjunctions are some of the most commonly used words and very easily misused by leaving out a comma or putting it in the wrong place. Be mindful that the parts you join are complete sentences that can stand alone. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:70 Idioms with HeartFive Spelling Rules for "Silent Final E"What Is the Meaning of "Hack?"

Interpersonal Communication Essay Example | Topics and Well Written Essays - 500 words

Interpersonal Communication - Essay Example Efforts should be taken by a person to resist the habit of making his/her own interpretations, which may be excessively wild or painful at times, about any ordinary message, compliment, or note conveyed. Our fake interpretations lead to disastrous misconceptions and chaotic mayhem, to avoid which literal listening is a very reliable tool for making interpersonal communication smooth. In the video â€Å"Acceptable Forms of Shit†, Ms. Choksondik explains to the children how saying the word â€Å"shit† is quite acceptable under some conditions and how it should not be considered a taboo word in the educational systems if used in a non-literal sense while respecting some conditions. The teacher in the video lays stress that the word â€Å"shit† should be used in a non-literal sense, while taking care to avoid using it in a literal sense like â€Å"this is a picture of shit†, which is not acceptable. In an order to avoid any offense that may force some to belie ve that literal listening is not effective, such words as â€Å"shit† must be used non-literally like â€Å"this is a shitty picture of mine.† Ego boundaries are actually formed by a person’s own perceptions regarding where his/her existence ends and the rest of the world begins.

Torture under International Criminal Law Essay Example | Topics and Well Written Essays - 5250 words

Torture under International Criminal Law - Essay Example Facts reveal that it can be committed at times of war and at peace, to a prisoner of war, a suspected civilian or a common criminal. It is defined in various international and regional laws, conventions and statutes in an attempt to curb its practice by numerous states. While originally covered in international human rights and international humanitarian laws, a number of theorists relegated it to another branch international law – that of international criminal law. The prominent definition of torture is embodied in section 1(1) of Convention Against Torture 1, to wit: â€Å"any act by which severe pain or suffering, whether physical or mental, is intentionally inflicted on a person for such purposes as obtaining from him or a third person information or a confession, punishing him for an act he or a third person has committed or is suspected of having committed, or intimidating or coercing him or a third person, or for any reason based on discrimination of any kind, when such pain or suffering is inflicted by or at the instigation of or with the consent or acquiescence of a public official or other person acting in an official capacity. It does not include pain or suffering arising only from, inherent in or incidental to lawful sanctions† (Torture and Ill-Treatment n.d., para. 4). Four elements must exist to be considered torture under the definition, which are: a) the act must be done with intent, b) there is extreme pain and suffering , c) done for the purpose of eliciting information or other objectives, and d) consented by a public official (Torture and Ill-Treatment n.d.). The second element poses issues and disagreement as to the determination of pain and suffering, being subjective to the victim (Torture and Ill-Treatment n.d.). The same degree of pain can produce different effects upon a strong young man and an old sickly person (Torture and Ill-Treatment n.d.). While ill-treatment is not properly defined in the conventions, case

Marketing Plan Essay Example | Topics and Well Written Essays - 1500 words - 2

Marketing Plan - Essay Example This is a functional drink and can be made available in different flavors to suit different tastes. With the mission to reach the product to the vast majority of the people, it has been decided to undertake a marketing plan which includes stating the marketing objectives, the research to forecast the demand and then the marketing strategy. To determine the demand that could be generated for this new product, it is considered necessary to conduct a survey. To conduct the survey market segmentation is necessary so that the target market is studied rather than the whole market. Since this is a health drink and that too a milk product, focus would be on the children between 6 and 18 years and the women. The segmentation would further be based on psychographic details like lifestyle and social demographics like the income level. Thus to conduct the survey questionnaires have been designed (Appendix A). These questionnaires would be sent out via emails to housewives. The addresses would be procured from the local clubs and women’s organizations. Questionnaires would also be sent to the local clubs and organizations where a large number of women are employed. The marketing mix of any product would include the right product at the right time in the right place with the right sales and promotion strategy and at the right price. To have competitive positioning, these are the four P’s (Product, Price, Place and Promotion) very essential for marketing any product. To ensure good sales of our product and services, it is essential to understand the product, its need and importance, the price should be reasonable, if necessary dual pricing, the product should be easily available hence distribution has to be right and finally the right awareness of the product. The promotional strategies have to be taken into account depending on competitive factors. The product is new in the market with a focus on health and targeted at children and the women and hence success is

Innocent Smoothies Customer Relationship

Innocent Smoothies Customer Relationship Although the smoothies market in the UK enjoyed a period of exceptionally strong growth of more than 150% between 2005 and 2007, this has now been stalled by the impact of the recent economic recession and consumers switching their loyalty to alternative, cheaper pure fruit drinks. As well as suffering from unfavourable economic conditions, smoothie manufactures have failed to convince UK consumers that the drinks are not full of calories and are not bad for their teeth, despite strong contradictory evidence from the British Nutrition Foundation (2008). The result of all of this is that the smoothies market declined by some 36% between 2007 and 2009 (Mintel Report Sales Brochure, 2010). The smoothie market is now showing signs of a fragile recovery and Mintel forecasts that improved economic conditions, together with the increased penetration of the childrens market, will see the smoothies sector returning to growth soon (Mintel Report Sales Brochure, 2010). 1.2 Background to Innocent From its founding vision of Europes favourite little juice company, Innocent has now moved on its goal to being the earths favourite little food company by 2030. This new vision encompasses food and not just drink and demonstrates how Innocent is moving in parallel with its customers desire for a whole range of fresh and natural foodstuffs (Innocent Drinks Annual Report, 2007). The brand leader in the smoothie market, Innocent, has largely been responsible for fuelling the growth in the market and despite the general market downturn, it still commands an 80% market share. However, Innocents market share has been boosted, not just by its own performance, but also by the decision taken by PepsiCo to remove its PJs smoothie brand in early 2009 (Mintel, 2010). 2.0 The Principles and Practice of Customer Relationship Management This CRM approach to business focuses on the retention of customers and the building of relationships with those customers. The concept of customer retention, as a lower cost option than a constant cycle of customer acquisition and loss, is a discipline that organisations have understood for many years (Rosenberg and Czepiel, 1984). However, some researchers have suggested there is a lack of evidence to support the quantifiable, financial benefits of customer retention (Dowling and Uncles, 1997). The notion of both retaining customers and enhancing customer relationships, in order to make them more durable and thus more profitable, has also been advocated by academics for some years (Berry, 1983). However, the idea of customer satisfaction as a function of relationship enhancement did not gain favour amongst theorists until the early 1990s (Crosby et al., 1990; Perrien and Ricard, 1995). The term customer relationship management (CRM) to describe an all embracing customer management system was not used until the mid-1990s in the information technology industry and was later described by Ryals and Payne (p.3, 2001) as information-enabled relationship marketing. The interchangeable nature of the terms customer relationship management and relationship marketing is now generally accepted (Zablah et al, p. 116, 2003). The successful implementation of CRM practises in the grocery retail sector has been well evidenced in the case of Tesco, which is the UKs leading supermarket chain. Its clubcard customer loyalty programme was first launched in 1995 and now has over seven million members (Tesco website, 2010). The scheme delivers a range of benefits to customers who shop both at Tescos stores and at its online supermarket and it also provides valuable market intelligence on shoppers purchasing habits, which feeds back into Tescos marketing planning process (Tesco website, 2010). This enables Tesco to deliver highly targeted and personalised communications via direct marketing which serves to further enhance the relationship with its customer base. A criticism frequently levelled at customer loyalty schemes is that they are not proven to foster loyalty nor do they deliver incremental sales and profits for an organisation (Dowling and Uncles, 1997). Tesco, however, has produced ample evidence that its loyalty scheme does indeed deliver on all of these counts (Humby et al, 2007). 3.0 Innocent drinks Customer Relationship Management Strategy Innocent has largely adopted a traditional approach to its marketing relying heavily on above-the-line promotion to build equity in its brand, which has been successful, as evidenced by its huge market share. Innocent has, however, dabbled in relationship marketing techniques in the past in order to attempt to increase the loyalty of its customers and encourage them to engage with the brand more. For an example, in August 2003, Innocent created Fruitstock, which was positioned as a free festival for nice people, the nice people in this case being Innocents customers. The event included live music and food stalls (Sahlman, 2004, p.8). Innocent spent nearly one third of its annual marketing budget on the first Fruitstock and repeated the event a year later when it attracted over 80,000 people (Sahlman, 2004, p.8) Commenting on the first Fruitstock, Richard Reed, Innocent co-founder, said, This event cost about  £200,000 to put on. At this point, I cant prove that it was a good investment. From a hard numbers perspective, maybe wed have been better off hiring new salespeople. But we are doing things that are hard to quantify. From a hard numbers perspective, why waste time on labels? There are important secondary benefits to things like Fruitstock: We had customers in the VIP area having a great day with their families. Employees could come with their family and friends. Its not just about advertising-it helps with recruiting, PR, and other areas. (Sahlman, 2004, p.8) Fruitstock has since been abandoned with Innocents CRM strategy now focussed on its website and associated newsletter which is sent to over 120,000 customers. However, Marketing Director at Innocent, Charlotte Rawlins, admits Were perhaps not as sophisticated in database management as wed like to be but  we do realise the value of direct contact and are going to make our newsletters more personalised (Turner, 2008). Innocents only structured current CRM strategy is based on its family, which is basically an informal club for customers. The benefits of membership seem to be limited to the entitlement to receive a monthly electronic newsletter and the promise of invitations to special events (Innocent website, 2010). 4.0 The Marketing Audit A marketing audit is a formal and structured review of an organisations existing marketing activities and market environment. The diagram below shows the role of the marketing audit in the overall marketing process. Objectives Marketing Audit Analysis Feedback Planning Implementation Control Feedback Evaluation 4.2 PESTEL Analysis A PESTEL analysis is deployed to enable an organisation to examine the external macro-environment that it operates in, as follows (Gillespie, 2007). (P)olitical This refers to government policy in terms of the degree of intervention there is, if any, in the marketplace. In 2004 the Food Standards Agency in the UK positioned itself to tackle the obesity problem by stating that there was going to be a focus on convincing consumers to seek out healthier food options. It also demanded that the food and drinks industry supported it in this stance (Food Standards Agency, 2004). The Agency did, however, concede that the industry had already made some progress in offering consumers healthier options but urged retailers in the sector to see this as part of their corporate social responsibility and not just as a marketing strategy to gain more business. Government efforts to promote healthier eating through an increased intake of fruit and vegetables with its 5-a-day campaign has created an awareness level of 74% amongst consumers with 58% claiming that they have taken action as a direct result (Food Standards Agency, 2008). (E)conomic This includes such factors as interest rates, taxation changes, economic status and growth prospects, inflation and exchange rates. Interest rates continue to be at an all time low with correspondingly lower mortgage payments for most homeowners. However, unemployment, and the threat of unemployment, in both the private and public sectors, has reduced consumer confidence resulting in a curtailment of spending on higher priced, so called luxury items. (S)ocial This covers changes in social trends that can impact on consumer demand. The age profile of the UK population is getting older. Currently 37.9% of the UK population is aged 45 or more. By 2031 this is forecast to grow to 45.7% (Office for National Statistics, 2010). There is a definite cultural shift towards healthier eating in the UK. It is unlikely that we will ever put health before taste, but brands that manage to combine great taste with practicality as well as a positive health proposition, are in an ideal position to win full marks from the consumer'(Quick, p. 3, 2008) (T)echnological This examines how new technologies create new products and new processes. The ubiquitous internet and the rapid onward march of mobile electronic communications devices will increasingly influence the way consumers interact with, and buy, branded products. (E)nvironmental Environmental factors include the weather and climate change and how these may impact on the marketplace. Global warming and climate change are impacting on the UK. With a generally warmer climate in prospect for the future the soft drinks market (including smoothies) may stand to benefit from environmental conditions. (L)egal This covers the legal environment and framework within which the organisation and its competitors operate. There are no current legal issues that may impact on the market. 4.4 Porters Five Forces Porters Five Forces model allows an organisation to examine how its micro market operates (Porter, p.49, 1980) The Threat of New Entrants includes such issues as capital requirements; brand identity and reputation; access to distribution; expected response from existing market players. Innocent enjoys an 80% share of the UK Smoothies market so it is vulnerable to threats from new entrants. However, the newest entrant into the market and number two in terms of share, Tropicana, has made little headway despite the equity in its brand gained through its fruit juice products and despite a heavyweight promotional spend (Mintel, 2010). The Bargaining Power of Suppliers suppliers of everything from raw materials to expertise can exert pressure on a business in different ways. For example they could charge premium prices for a unique, high quality or difficult to obtain ingredient or service. Innocent sources its raw materials from thousands of farms all over the world so is not particularly vulnerable to the bargaining power of its suppliers. In fact the bargaining power tends to lie with Innocent itself. The Bargaining Power of Buyers this refers to the ability of customers to put pressure on a business to reduce its current prices and to not increase prices. This pressure can manifest itself in different ways such as consumers switching allegiance to other brands based on price sensitivity. Smoothies are sold at a premium price in the fruit juices market. The market for smoothies is very price sensitive particularly during difficult economic times when consumers are liable to seek out lower priced alternatives such as pure fruit drinks. The Threat of Substitute Products this threat relates to the propensity of consumers to switch, not necessarily just to direct competitors but also to substitute products. Substitute products, in the form of supermarket own labels, pose a significant threat to established brands in the smoothie marketplace. The leading brands, such as Innocent, are suffering from consumers switching to own label smoothie and fruit juice products, in the shorter term, due mainly to price considerations. The extent of this switch is evidenced by the fact that the large supermarkets now dominate the fruit juice drinks market with their own brands (Keynote, 2010). The growth of supermarket own label brands is having a big impact on the sale of manufacturer branded, fast-moving, consumer goods (Veloutsou et al., 2004). Supermarket own label brands are no longer just the lower quality and lower priced alternatives to manufacturer brands that they once were as, since the late 1990s, they have been offering a genuine quality option for consumers (Burt, 2000). Rivalry among Existing Businesses in the Marketplace this covers such factors as overall growth in the market sector; product differences; brand identity and reputation; the nature and diversity of competing businesses. Although the smoothies market in the UK enjoyed a period of exceptionally strong growth between 2005 and 2007, this has now been stalled by the impact of the recent economic recession and consumers switching their loyalty to alternative, cheaper pure fruit drinks (Mintel, 2010). Also, smoothies manufactures have failed to convince UK consumers that the drinks are not full of calories and are not bad for their teeth despite strong contradictory evidence from the British Nutrition Foundation (2008). 4.5 Changes in Consumer Behaviour The emergence of global brands, such as Coca-Cola and Apple, and the continuing globalisation of world markets, together with the introduction of new technologies, such as the internet, have all enabled consumers worldwide to interact more easily with the organisations from which they buy their products and services (Doole and Lowe, 2008). This, in turn, has fragmented many consumer markets and made them far more competitive than previously. Organisations have to increasingly recognise that the consumer is king in modern business and if they fail to satisfy those customers, organisations are unlikely to generate improved sales revenues and profits (Blackwell et al, p.10, 2001) Consumer behaviour patterns in the grocery retailing markets have evolved over the last twenty years and are continuing to change. For example, in the last few years government campaigns promoting healthy eating, such as the 5-a-day campaign, mean that consumers are more educated about the benefits of healthy options in their diet and are, consequently, increasingly demanding healthy food from their retailers. A quote taken from a report by Business Insights re-enforces this viewpoint: 80.6% of respondents agreed that over the next 5 years consumers will increase their uptake of functional health products, but will also continue to indulge. (Kemsley, 2006) 5.0 Proposals for Improving CRM 5.1 Intelligence gathering It has been seen that an integral part of effective CRM is customer satisfaction, which can ultimately lead to customer loyalty. However, for an organisation to truly be able to identify and satisfy the specific needs of its customers, it has to adopt one of the basic principles of market orientation namely, customer intelligence gathering (Kohli and Jaworski, 1990; Ruekert, 1992). The type of intelligence gathered should focus on customer feedback that gives the organisation insight into its market position vis-à  -vis its competitors (Ruekert, 1992). The dissemination of the intelligence throughout the organisation is as important as the gathering process (Kohli and Jaworski, 1990). Apart from its family club here is little evidence to suggest that Innocent is operating an effective customer intelligence gathering system so it needs to consider this as part of its overall CRM programme. Innocent should conduct regular focus groups and surveys of its customers and potential customers to constantly monitor customer expectations, in terms of product quality and performance. 5.2 Helping Customers to Adopt a Healthier Lifestyle The PESTEL analysis has shown that the political and social environments are very much pro healthy eating and drinking habits and, consequently, are conducive to the growth of the smoothie market. Also, the Porters Five Forces analysis has demonstrated that consumers are not convinced about the health benefits of smoothies. In addition changing consumer behaviour patterns mean that consumers are now more educated about the benefits of consuming healthy products than ever before. At present, 100% pure fruit juices and smoothies count as only one portion in terms of the criteria laid down for 5-a-day, regardless of how much of either product is consumed (Ruxton, 2008). This is in spite of the fact that research has shown that that pure fruit and vegetable juices, such as those contained in smoothies, offer comparable health benefits to those of whole fruits and vegetables, (Ruxton et al., 2006). The Porters Five Forces analysis has also shown that consumers are generally not convinced of the health benefits of smoothies. So there is an opportunity for Innocent to help its customers better understand the health benefits of smoothies and, at the same time, lobby for their support in recognising the true value of smoothies in a 5-a-day regime. If customers could be persuaded to pledge their support through, for example, signing an online petition in favour of the proper recognition of the value of each portion of smoothies then this would not only galvanise support for the case for smoothies but also raise customers awareness levels of the health benefits of smoothies. Additionally it would serve to increase customer engagement with the innocent brand. This, together with the inclusion of general healthy lifestyle advice within the Innocent family newsletter, would all work in favour of customer satisfaction with the brand and could all positively influence loyalty. 5.3 Promoting Loyalty through Customer Segmentation Changing consumer behaviour has been shown to have fragmented markets and intensified competition and the smoothies market is not immune to this trend. This is further evidenced by the Porters Five Forces analysis, which indicates that the smoothies market is facing intense competition from substitute products, in the shape of lower priced, pure fruit juices and supermarket own brand smoothies. In times of intense competition, customer loyalty programmes are often introduced in order to improve customer retention rates through the provision of rewards for customers or certain segments of customers (Bolton and Ockenfels, 2000). Although loyalty programmes have their critics research has shown that they can increase brand loyalty and profit (Caminal and Matutes 1990; Kim et al., 2001). The PESTEL analysis has also revealed that the UK population profile is forecast to shift increasingly to the over 45s. Innocent currently has little resonance with this market (Mintel, 2010) and consequently needs to engage with existing and potential customers in this age group. By targeting this market, Innocent will be able to grow its market share outside of its traditional core audience, which is the market segment in which there is the most intense competition. Innocent should, therefore, consider developing a smoothie drink especially for the over 45s, which would have a formula made up of ingredients that have specific health benefits for this particular audience. Research has shown that the over 45s are increasingly conscious of their health needs and are seeking out the so called magic foods which include berries, almonds, and ginger (Starling, 2010). Innocent could easily manufacture a smoothie for this market containing such ingredients, which are natural and would not compromise its commitment to using 100% natural ingredients. Innocent could then also segment its CRM programme by specifically addressing these customers in its direct marketing activity and it could create a special family of over 45s within its existing overall customer family. By producing a separate newsletter for this audience, with unique and relevant content and incentives, Innocent could, for the first time, start to build relationships with the over 45 age group. 6.0 Summary and Conclusions The smoothies market experienced dramatic growth up until 2007 when the impact of the worldwide economic recession brought the market to a halt. Innocent has retained its market share and continues to be the dominant player albeit in a market that has suffered from declining sales for the last three years. Innocent has achieved its dominance primarily through heavyweight promotional support for its brand. However, this strategy alone is no longer enough to sustain the business in a changed world of fragmented and globalised markets where consumers demand more from their brands. The marketplace is well set to work in Innocents favour, however, with the UK government being committed to improving the health of the nation and consumers themselves having become more educated about the benefits of a healthier lifestyle. Nonetheless, consumer scepticism about just how healthy smoothies really are is currently restricting growth of the market. Also, the ongoing tough economic situation is ca using some consumers to switch from the premium priced, manufacturer- branded drinks to more affordable supermarket own brands and to other products, such as pure fruit juice drinks, which consumers perceive as having similar health benefits. So there is a big task ahead for the Innocent brand inasmuch as it needs to persuade its customers of the true health benefits of its products. There is a precedent for the implementation of an effective CRM programme in the grocery retail sector in the shape of Tescos Clubcard. For Innocent, it is proposed that a much expanded CRM programme could help alleviate the negative effects of the current market conditions that are working against its growth objectives. These health giving benefits are probably the most important attribute that smoothies possess and Innocent, as market leader, needs to demonstrate its leadership qualities by engaging in more meaningful relationships with its customers and persuading them of the healthy nature of its products and campaigning with them for a greater recognition of this factor in the political environment. It is also important for Innocent to broaden its product appeal and establish meaningful and durable relationships with a market sector it h as failed to penetrate to date, namely the over 45s age group. Underpinning any successful CRM initiative is the gathering of customer intelligence. Innocent needs to invest in this area by conducting more research with its customers using tools such as paper based and online surveys and focus groups, in order to truly understand trends in the marketplace, the nature of its customers buying behaviour and, most importantly, how its customers relate to the Innocent brand. Only by doing this can Innocent construct and implement a CRM programme that will have resonance with its customers, and potential customers, and will, consequently, deliver an opportunity for deeper, more meaningful and mutually beneficial customer relationships.

Essay --

â€Å"Promises that you make to yourself are often like the Japanese plum tree- they bear no fruit,† said Francis Marion. The youngest son of six children from Gabriel and Esther Marion was born in 1732 at the family plantation in Berkeley County, South Carolina, whose name was soon to be Francis Marion. The Marion family moved to a plantation in St. George when Francis was only a toddler so that the children could receive an education in Georgetown, SC. When Francis turned fifteen, he decided to take a job as a sailor and register as the sixth crewman on a schooner, which is a type of sailing vessel with several masts. After a voyage to the West Indies, on the trip back the ship was reported to be hit by whale and sunken. After a week in a small boat under the blazing sun, two men have died due to exposure and dehydration, while the Marion and the rest have survived and made it back to shore. Soon to come throughout Francis Marion’s life more adventurous scenarios wil l been seen and greatly affect America’s history which will show how Francis Marion receives the nickname the ,†Swap Fox.† With a disaster at sea, Francis made a bright decision to go back to his home plantation. With another disaster brewing on land, the French & Indian War was crucial for Francis Marion because warfare was seen for the first time but far from the last time. Marion mobilized into a militia company in 1757 serving as a lieutenant to defend the frontier. Taking orders under Captain William Moultrie, Francis pursued in a barbarous movement facing the Native American tribe called the Cherokees. Throughout the short war, Francis took important notes of Cherokee tactics which stressed on tools like camouflage, utilizing the terrain for advantage, and ambushi... ... appointed Loyalist militias to pursue Marion. Through no militia could stop him, he won victories at Black Mingo Creek, Blue Savannah, and Tearcoat Swamp. Still No one could touch him, Major Patrick Ferguson's force was defeated at the Battle of Kings Mountain on October 7. Cornwallis became increasingly concerned about Marion, so as a result he dispatched the feared Lieutenant Colonel Banastre Tarleton to destroy Marion's command. With nicknames like â€Å"Bloody Man† or â€Å"Butcher† Lieutenant Colonel Banastre was not the best choice to mess with, even after the â€Å"Waxhaw’s Massacre† slaughtering hundreds. Tarleton was told intelligence spilling Marion’s location. Closing on Marion's camp, Tarleton hunted for the patriot for seven hours and across 26 miles before stopping in swampy territory and stating, "As for this damned old fox, the Devil himself could not catch him."

Friedman vs Keynes

Friedman vs. Keynes I. INTRO . II. Milton Friedman A. Historical Background B. View of Economy a. Early Views b. Later Views C. Influence on Policy Makers a. Richard Nixon b. Ronald Reagan III. John Maynard Keynes A. Historical Background B. View of Economy a. Trade b. Unemployment C. Influence on Policy Makers a. Prime Minister David Lloyd George b. Frank D. Roosevelt IV. Conclusion Friedman vs. Keynes The discipline of macroeconomics deals with the performance, structure, and behavior of a national economy as a whole.Macroeconomists seek to understand the determinants of aggregate trends in an economy with particular focus on national income, unemployment, inflation, investment, and international trade. Milton Friedman and John Maynard Keynes, who was both great economists, embraced the different challenges of the world by imposing their own philosophies. Although both Friedman and Keynes have some similarities, strong disagreements about the monetary arena set them apart. These tw o gentlemen traveled different paths of economics their whole life to establish ground rules for the government to follow.The first son of a working class Jewish family, Milton Friedman was born in New York City in the early 1900’s. Milton graduated high school before his 16th birthday and received a scholarship to Rutgers University where he began a specialization in mathematics. Milton’s interest in economics was influenced by two economics professors during his undergraduate studies during the time of the Great Depression (Friedman, 2005). He was convinced that the study of economics could help solve ongoing economic difficulties. Milton graduated with a double major of economics and mathematics.Milton has been credited as being the most influential economist of the second half on the twentieth century. Though originally a follower of the theories of John Maynard Keynes, Friedman later revoked the ideas of central control after witnessing the effects and moved towar ds advocating free markets. Friedman’s views of monetary policy, taxation, privatization, deregulation influenced the presidential term of Ronald Reagan in the United States during the 1980’s and Margaret Thatcher in Britain. Friedman served on the committee of economic advisors for President Richard Nixon and was at times nsuccessful at convincing Nixon to accept his advice (Stein, 2006). In addition to the influence on world leaders, Friedman’s impact on economy is also evident in his contribution to the payroll withholding tax system. This system was put in place to counteract tax evasion and tax avoidance either by domestic or international taxpayers. Milton Friedman also advocated for a voluntary military and against a draft. Friedman’s approach to economy and government developed into a laissez-faire view. He defended capitalism and criticized the ideas of the New Deal. John Maynard Keynes was born in Cambridge, England in 1883.John’s father was a registrar at the University of Cambridge and an economist while John’s mother was one of the first female graduates of the University of Cambridge, and later the mayor of Cambridge. John Maynard Keynes began his studies in mathematics and the classics at King’s College of Cambridge (Reich, 1999). Keynes was strongly influenced by Alfred Marshall to change his academic interests to politics and economics. Upon completion of his undergraduate studies Keynes became a civil servant in India for a spell and later returned to Cambridge to teach economics.As World War I ensued Keynes returned to government employment and studied relations with war allies. Keynes acted as an economic advisor to Prime Minister David Lloyd George (Reich, 1999). Keynes is best known for his work and theories of prolonged unemployment. In his 1936 publication Keynes’s General Theory of Employment, Interest and Money Keynes explores the competitive capitalist economy that could move th e economy toward a state of full employment based on a government sponsored policy.One could argue that geography, upbringing, and the social era that each economist was at during his professional peak as contributing factors to their differences. Friedman’s ideals appear to be rooted in rules while Keynes believed that policy should be carried out by superior elite. While Friedman believed that the interest is a real phenomenon is determined by the supply of and demand for loaned funds, Keynes would argue against. Keynes would pose that the interest rate is a monetary phenomenon and is determined by the supply of demand for money.There are obvious differences between Friedman and Keynes, yet there are some underlying similarities in their work. Both of these economists were great advocates of their ideas; both saw the great depression as a crisis due to lack of demand; both wrote in favor of floating exchange rates; and both were on the side of freedom in the great ideologic al struggle of the 20th century. In addition, both economists believed that capitalism should be preserved and that there were financial policies that could support a reasonable rate of growth (Stein, 2006).Based on the research that I have conducted I tend to lean towards agreeing with Friedman, though I do not reject all of the concepts presented by Keynes. Friedman’s approach to an unbalanced economy is realistic to what is seen in today’s economy. In following Friedman’s suit, I suspect that the aggregate economic state of the United States today, specifically increasing gas prices and high unemployment, as a result of significant world events. James/ECO-202 Reference Friedman, M. (2005).Milton Friedman Autobiography; The Sveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel 1976. Retrieved October 20, 2007, from http://nobelprize. org/nobel_prizes/ economics/laureates/1976/friedman-autobio. html Reich, R. B. (1999, March 29). John Maynard K eynes His radical idea that governments should spend money they don’t have may have saved capitalism [Electronic Version]. Time. Stein, B. (2006, November 27). Milton Friedman, freedom fighter. Retrieved October 20, 2007, from http://www. time. com/time

King Duncan’s murder marks the beginning of MacBeth’s downfall Essay

Who can be held most responsible for this? In this essay I am going to be discussing who was mainly to blame for MacBeth’s downfall. I am going to be looking at Lady MacBeth, the Three Witches and MacBeth himself. Shakespeare wrote this play for King James 1. The moral of the play demonstrates respect for the King and how there would be chaos if his authority was disrupted. Shakespeare shows us this when King Duncan is murdered, even nature is upset – horses go wild and start to attack each other, owls shriek and many more strange things happen. This idea would have pleased King James because in Shakespearian times Kings and Queens believed that they were chosen by God to rule over a nation. The play illustrates that killing a King would be like disobeying God’s will. King James 1 was obsessed with witches and Shakespeare’s use of them in ‘MacBeth’ would have pleased the King further. James believed that witches caused evil and they were the work of the devil. So when they appear to MacBeth in the play, and could ultimately cause his downfall due to their predictions, the King would have approved of this, and so approved of Shakespeare’s work. I am now going to discuss in further detail, how Lady MacBeth could be to blame for MacBeth’s downfall. Lady MacBeth first appears in the play speaking a soliloquy. This has a dramatic effect on the audience in that we can see inside her mid as she speaks. We get the impression that she doesn’t think that her husband is capable of ruling over Scotland. She thinks that he is too weak by saying, ‘†¦ yet I do fear that thy nature is too full o’th’milk of human kindness’. She also thinks that if MacBeth got to be king, he could and would only get there by going good, and this is not prepared to do any evil to get there. She says, ‘What thou wouldst highly, thou wouldst thou holily; wouldst not play false, and yet wouldst wrongly win’. From her soliloquy we can learn that Lady MacBeth comes across as not really knowing her husband, and that she is mean and evil. The audience really get to see into her thoughts. But we start to think, ‘does she know the true MacBeth?’ as further on in the play she is not at all surprised by what her husband can do. In Act 2 Scene 2, we really begin to see the how Lady MacBeth can influence MacBeth and how unemotional she is. She finally persuades MacBeth to murder King Duncan, and after he has carried out the deed, she shows no remorse and no emotion to MacBeth when he is worried. She says that if Duncan hadn’t reminded her of her father, she would have killed him herself, ‘Had he not resembled my father as he slept, I had done’t’. However, here we see that she does have some kindness, but it wasn’t enough for her to stop Duncan from being killed. She is ultimately evil and nothing can deter her from it. In the same scene she goes on to say that MacBeth shouldn’t worry about what they have done, ‘These deeds must not be thought of after these ways; so, it will make us go mad’. This is significant in the play, as in the end, Lady MacBeth does herself go mad. She starts to sleep walk and tries to wash imaginary blood off her hands. In the end her guilt gets too much for her and she kills herself. I think that Lady MacBeth cannot be blamed for MacBeth’s downfall. She did contribute to some of it, as she emotionally blackmailed him into doing her work. The other murders that MacBeth committed, they were on his own and Lady MacBeth had nothing to do with them. We could maybe say that she started him off with the realisation that he could actually kill King Duncan when MacBeth told her about the witches. But MacBeth already had the thought of murder in his head before she said anything to him. In Shakespearian times all of the audience of ‘MacBeth’ would have believed in witches. Witches symbolised the devil. People thought that they were a source of evil, and so they were very superstitious about people acting ‘differently’. In ‘MacBeth’, Shakespeare introduces the witches as being very strange characters. He describes the, as, ‘†¦ so withered and wild in their attire, that look not like th’inhibitants o’th’earth’, ‘†¦ by each at once her choppy finger laying upon her skinny lips; you should be woman and yet your beards forbid me to interpret that you are so’. From this we can create a picture in our minds of very wild and weird looking women. In Shakespearian times if anyone had looked like this they would have been branded as a witch and killed. When MacBeth and Banquo first meet the witches they are returning home from a victorious battle. The witches give them both predictions. To MacBeth they say, ‘All hail MacBeth, hail to thee, Thane of Glamis. All hail MacBeth, hail to thee, Thane of Cawdor. All hail MacBeth, that shalt be King hereafter’. The witches don’t give MacBeth bad predictions they just tell him what will be in the future. Further on in the play, MacBeth returns to see the witches, forcing the, to tell him more predictions. They make apparitions appear to MacBeth. The first apparition, an armed head, enters and says, ‘MacBeth, MacBeth, MacBeth; Beware MacDuff, Beware the Thane of Fife’. The second apparition, a bloody child, now appears and says ‘†¦ Be bloody, bold and resolute; laugh to scorn the power of man, for none of woman born shall harm MacBeth’. Finally the third apparition appears, a child crowned with a tree in his hand, and says to MacBeth, ‘Be lion – melted, proud and take no care, who chafers, who frets, or where conspirers are. MacBeth shall never vanquished be until Great Birnam Wood to High Dunsinane shall come against him’. In all of the predictions that the witches and the apparitions have told him they have not actually mentioned murder. The witches cannot be blamed for the murder of King Duncan and MacBeth’s downfall. It was a personal choice of whether to act upon or ignore the predictions. Banquo chose to ignore them and never think of their evil again, whereas MacBeth decided to make sure that they came true. Shakespeare makes the witches look bad because they were what started MacBeth off with thinking he could be something greater than he already was. But the witches did seem to find great delight in MacBeth’s downfall. They could be said to be pure evil. They put thoughts into MacBeth’s head without the audience really realising it. I think that the witches planned all of this to happen. They wanted to think that they would have some part in MacBeth’s downfall. If they hadn’t of gone to him and said that he could be King, MacBeth would never have thought of it and he would never have broken down. The role of the witches was to produce temptation, choice and opportunity. Shakespeare was trying to get the message across that things shouldn’t always be thought upon. We can see this by how MacBeth was brought down from listening to the predictions, and Banquo wasn’t caught up in it all because he chose to forget about them. MacBeth, however, can be blamed for his own downfall. At the start of the play he is portrayed as being a hero by the Captain, ‘†¦ For brave MacBeth – well he deserves that name – disclaiming fortune with his brandished steel which smoked with bloody execution, like valour’s minion carved out in his passage†¦Ã¢â‚¬â„¢. King Duncan goes on to say, ‘O valiant cousin, worthy gentleman’. With what the Captain and the King say about MacBeth, we get the impression that we should look up to and think highly of him. When MacBeth first meets the three witches, he is confused by how they look. When they tell him their predictions he wants them to tell him more, ‘Stay, you imperfect speakers. Tell me more’. He likes what they have said to him and straight away we get to see a darker side of him, ‘My thought, whose murder yet is but fantastical shakes so my single state of man that function is smothered in surmise, and nothing is, but what is not’. This shows that MacBeth has an image or picture of murder in his mind. The thought of murder is already there. Ultimately MacBeth had the choice to either kill or not kill Duncan, and he chose to. He did it because he wanted to, even though there was influence. But MacBeth was a strong man and could have said no. In the end temptation took over and he acted upon it – he murdered King Duncan. MacBeth showed real evil by doing this – evil that was already inside of him, it couldn’t have been put there by somebody else, no matter how persuading they are. But Lady MacBeth and the Three Witches triggered this evil off. It made MacBeth go from a bold, valiant soldier, to a cold blooded killer. Shakespeare has put across the moral question, ‘why is there evil and suffering in the world?’. He has answered this by showing how people can just change when they are faced with temptation and opportunity – opportunity to be something bigger than they already are. He shows that most people can never be happy with what they have and that they strive to have something bigger and better – no matter what they have to do, and who they have to hurt to get there.